how to create a product

Familiar location & faces, a new story to tell. Interviews, but cool ones. And that’s pretty much how we started the briefing. 8 employees from 8 departments were invited to share a few thoughts on their new product NEO23.

We placed them in various picturesque areas around their office building and made them feel comfortable in front of the camera. Idea: record honest reactions, but add a few bloopers, and wrap it all up in 4 videos for the LinkedIn audience. Creating this video for A1 reminded us how important genuine human connection and laughter are in every creative process.