Quantum Protection Unveiled
HYPERLIGHT OPTICS
Creative direction, Photo & Video
Production
Nađa Subakov
Marija Milenković
DOP
Ivan Tipikin
Editor
Uroš Timotijević
VFX
Slavko Gavrić
Photographer
Mina Jevremović
Filip Zekavičić
Studio / Rental
Etar Film
Andreja Leko
This client reached out with an idea to create content for their premium eyewear. They wanted a a full digital makeover. Focused on the protective qualities of quantum hyperlight technology, shielding eyes from UV rays and blue light from screens, we suggested using VFX to show the transformative power of this glass.
We infused the scene with warm colors, to convey the cozy feeling when wearing this eyewear. In order to achieve the desired scope, our team built two setups, so photo and video shooting could run in parallel.
